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• <H2> Before You Read a Word:I'll not apologize for my written English.I'm not a native English speaker.Honestly I'll not apologize because I'm not a novelist.My only goal is that you can understand what I'm saying.If you'll understand what I'm talking about surely this will save you a lot of money and a huge amount of time and effortin your "marketing journey"...Enjoy the reading.Have you ever find yourself with your room and your computer, overloaded with books, ebooks, training product, video, webinar etc. etc.etc....all the possible material about marketing online and offline?Me too...I was the guy who followed, bought and was upselled for every single offer for every marketing product.Everything started in 2010, when in the meantime I was area manager for a huge real estate franchising company.I was tired about the normal "rat-race-life" even if it is well accepted by the majority of people,so I started looking for an exciting and reliable alternative life and job field.I came in touch with marketing coincidentally.A friend talked to me about this event where a lot of gurus were going to share their strategies and how they were making money.As you can guess, it was a huge funnel...They shared few bites of interesting and useful info to then lately push you to buy a back end and up sells.From this event my entire life started to change, I started to devour every piece of information about marketing.A lot of products were just a regurgitation of the evergreen advice, tips, and tricks about marketing for this reason I burned a lot of money and wasted an enormous amount of time to build a full and complete knowledge about marketing.It was hard but I was convinced it was the right way, I stayed consistent, and finally after longs years of struggles, failures and burned money I achieved my goal, to build my internet company in the lead generation field.Coming back and thinking about my journey, I've noticed that a lot of the self-proclaimed marketing gurus, talks and gives "marketing advice" from their own experience, and this can be a good thing and at the same time one of the worst traps where you can lose yourself, and now I explain to you why...Their experience, can give you some clues on how to do certain things about your marketing material/strategy but there is an hidden trap, is that probably the fact that this particular strategy worked is due to a thousand factors, like the timing when the Guru used it, the saturation of market in certain field, the money he was able to spend pushing that strategy etc etc etc.If you still with me you can understand that every strategy and advice supported just from the personal experience of the guru can work for him but not surely 100% for you.I mean it's easy to sell a product if you have a list of 10000 people, it's easy if you had some type of media coverage, it's easy to talk about marketing when you made your money with a joint venture with huge Expert in the market or finally it's easy to achieve some kind of results if you can burn big advertising budget of a big company.So for these reasons, after I become aware of this fraud, I started looking for a rock solid ground where to build my next marketing strategies regardless if these were online or offline.After a long process, fortunately, I discovered this new branch of marketing, based in what Psychology Expert call Cognitive Behavioural bias, from Wikipedia:"Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment...... Many of these biases affect belief formation, business and economic decisions, and human behavior in general. They arise as a replicable result to a specific condition. When confronted with a specific situation, the deviation from what is normally expected can be characterized."These are the automated response that people activate when they receive certain stimuli...EUREKA!It means that you have a map on which you can create your next strategy to promote you service, product or even business.Few examples of Cognitive Bias you can use to write your next marketing piece, online, offline, it can be a sales letter in paper or even a landing page:-Survivorship Bias: Humans sistematically overestimate their chance of successHow you can apply this Bias to your marketing to gain much more clients or how you can use this Bias to avoid bad investments?1. In Marketing to a customer you can leverage this Bias, showing your customer how your product can make him succesfull, efficient, productive, inevitably he will overestimate his chance of success, and that will bring much more close to a potential sale.(at this point it's your responsibility to offer the best product and support available to your customers helping them to achieve their goals)2. You can apply and be aware of this Bias when you're evaluating, a new business opportunity, a niche, a new partnership, everything puts you in front of an analysis/estimation of future results...For example to avoid risky involvement, before spent a lot of money building your company around a product or a service that you overestimate it success start with a LRLB Test (Low Risk, Low Budget).This is just an example of how Cognitive Biases applied to Marketing and Business field can helps you!I know that some of you now are thinking about the moral aspect of what I'm talking about, but honestly, the problem is not on the tool level, but in the product one, let me explain...If you have a good product and you take advantage of these techniques to promote it, all the stakeholders will receive a benefit from...because the seller (You) achieve the sale, the customer can benefit from a good product or service.On the contrary...If you sell a bad, dangerous product, a fake, a Ponzi scheme, even if you use what you can call a moral approach and concern...the product still a fraud...You agree with me on that point?If your answer is Yes, this is my promise to you, on MarketingbyScience you'll find all the new discoveries about Behavioural Bias and Psychology technique applied to marketing.Stay tuned and subscribe to my free monthly newsletter.

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